SERVICES
Marketing Content Creation
Cadwalader provides innovative organizations with targeted, persuasive business-to-business (B2B) marketing content that is:
Expert – We offer proven expertise in creating videos, infographics, success stories, blogs, white papers, brochures, websites and more.
Creative – Cadwalader can quickly and cost-effectively produce familiar assets such as blogs, product fact sheets and corporate-level brochures. We also craft highly creative content like corporate taglines, interactive microsites, virtual-event scripts and scenario-based videos with actors on camera.
Precise – We possess deep knowledge of verticals such as high-tech, retail, energy, healthcare and manufacturing. We also apply a keen understanding of enterprise software, cloud computing, cybersecurity and intelligent technologies like IoT and machine learning.
Communications Consulting
Cadwalader boasts rich experience supporting successful organizations with:
- Content strategy
- Thought-leadership development
- Publications management
- Brand positioning
- Marketing planning
- In-house agency management
- Project management
- Process design
Asset and Channel Expertise
Cadwalader conceptualizes, develops and delivers a comprehensive range of marketing assets across every communications channel, including:
- Advertorials
- Articles
- Blogs
- Branding
- Brochures
- Campaign emails
- Client success stories
- Custom print magazines
- Ezines
- Infographics
- Intranet sites
- Microsites
- Personal profiles
- Print ads
- Taglines
- Videos
- Web banner ads
- Webinars
- Websites
- White papers
